Koopman renews familiar
Introduction revamped look and electric vehicles
Koopman, a leading logistics service provider, is pleased to announce the introduction of an updated corporate identity for its fleet, as well as the deployment of electric vehicles. These changes mark an important step towards more sustainable and modern operations.
Renewed look of fleet
Koopman has always strived for a recognisable and reliable image. The new look, which builds on the iconic red ‘K’ and signature mustard colour, reflects the dynamism, strength and speed the company stands for. The new designs have been carefully developed to embrace both the tradition and the future of Koopman. The red rims and familiar logo remain, while the rest of the design is given a fresh and contemporary look.
Harm and Klaas Koopman, Directors of Koopman, added: ‘Our new look reflects our commitment to innovation and progress. It is a fresh, young and well-groomed look that immediately exudes confidence. With it, we mark the new strategic direction we are taking.’
Future-oriented strategy
The changes in appearance and the electrification of the fleet are part of a broader strategy to modernise and make operations more sustainable. This also strengthens our partnership with our customers by providing innovative and cost-effective solutions, especially in the area of CO2 reduction. Our new look, applied to both traditional and electric vehicles, underlines our commitment to sustainability and innovation. In addition to the vehicles in the new look, more than 100 vehicles will continue to operate in the corporate identity of the TransMission partnership to which Koopman belongs. The German car transport branch Möhlmann Automobil Logistik will also continue to drive in their own blue colour.
Fleet electrification
In line with Koopman's sustainability goals, the fleet is being expanded with electric vehicles. Following the introduction of electric vans and rigids, the first two electric tractors are now being added to the fleet, including the first eTGX Ultra with GM cab in the Netherlands. One of these tractors will be used for car transport, making it possible for the first time to transport zero-emission cars in the Netherlands. This innovation underlines Koopman's commitment to eco-friendly solutions and a greener future. The introduction of electric vehicles is an important milestone in our sustainability strategy; it demonstrates our commitment to innovation and sustainability, and helps us reduce CO2 emissions. This is a big step forward for both car transport and Cargo. Our electrification also helps us meet our customers' sustainability goals, strengthening our customer relationship and increasing satisfaction.
Respect for people and environment
The increase in electric vehicles further reduces CO2 emissions in cooperation with our customers. This is in line with our core value of respect for people and the environment. In addition, at Koopman we believe it is important for our drivers to be able to drive safely and comfortably on the road. Electric vehicles contribute to a quieter and cleaner working environment, which increases the driving comfort and safety of our drivers. All this is now presented in a new, modern look.